A Comprehensive Guide to Creating New Insurance Products for Startup Founders Introduction

Oct 18, 2023
A Comprehensive Guide to Creating New Insurance Products for Startup Founders Introduction

For startup founders venturing into the world of insurance, the path to creating new insurance products can be challenging. Actuarial feasibility studies often come with hefty price tags and a veil of secrecy. Understanding terms like “loss ratio” can be baffling. In this article, we aim to shed light on the process of creating new insurance products, offering a roadmap that includes market research, feasibility studies, capacity submissions, and identifying capacity structures.

We'll delve into the complexity of feasibility studies using an example of a “Car Warranty Product” and clarify key data variables to help founders grasp estimated loss ratios and premium calculations. Our ultimate recommendation: partnering with companies like Zala can expedite the journey, making it far more accessible and successful for startups.

The Roadmap to Creating Insurance Products

Step 1: Market Research

Begin by thoroughly researching your target market. Understand the specific needs and risks your insurance product should address. Identify potential competitors and gaps in existing offerings.

Step 2: Feasibility Study

A feasibility study is crucial. It involves examining existing insurance products and their limitations. Stakeholder analysis, including insurers and potential policyholders, is essential. Dive into the technical and economic aspects of your proposed insurance product.

Step 3: Capacity Submission

Once you've gathered your findings, submit your proposal to capacity providers. These are entities that have the financial strength to underwrite your insurance product.

Step 4: Identifying Capacity Structures

Work with capacity providers to define the structures of your insurance product, such as primary, contributory, quota sharing, and more. These structures determine how risk is distributed.

The Complexity of a Feasibility Study

Data Variables

In the example of developing an incident-specific Car Warranty insurance product, several data variables come into play:

Incident Types:

  • Definition: These are categories of events or incidents that the insurance product covers, such as mechanical failures, overheating, accidents, theft, etc.
  • Calculation: Actuaries define incident types based on historical data, industry standards, and specific policy terms. They identify and classify events that the insurance product will address.

Probabilities (ρ):

  • Definition: Probabilities represent the likelihood of each incident type occurring within a specified time frame. It's a key factor in estimating future claims.
  • Calculation: Actuaries calculate probabilities using historical data analysis, statistical models, and risk assessment. They use tools like frequency distributions and probability density functions to determine these values.

Example for illustrative purposes

Scenario
  • Warranty Coverage: A car manufacturer offers a warranty on its vehicles, covering engine repairs due to mechanical failures within the first 3 years or 36,000 miles, whichever comes first.
  • Historical Data: The car manufacturer has records of engine repair claims made by customers over the past several years.
  • Goal: Calculate the probability that a customer will make a claim for engine repairs during the warranty period.
  • Data Variables:
    • Total Number of Vehicles Sold: Let's assume the car manufacturer has sold 100,000 vehicles in the last year.
    • Number of Engine Repair Claims: From historical data, they find that 2,000 engine repair claims were made under warranty during the first 3 years or 36,000 miles.
    Probability Calculation

    The probability of a customer making an engine repair claim during the warranty period can be calculated as follows:
    Probability of Claim=Number of Claims/Total Number of Vehicles Sold

    In this case:
    Probability of Claim=2,000/100,000=0.02

    So, the probability of a customer making an engine repair claim on their car warranty is 0.02, or 2%. This means that, based on historical data and the current vehicle sales rate, there is a 2% chance that a customer will make an engine repair claim during the warranty period.

Severity of Loss (X)

  • Definition: Severity of loss refers to the financial impact of a specific incident type. It's the amount of money required to cover damages or losses resulting from an event.
  • Calculation: Actuaries estimate the severity of loss by analyzing historical claims data. They use statistical methods to determine the distribution of loss amounts for each incident type, often fitting data to probability distributions like the log-normal distribution.

Based on the same example of a car warranty:

Data Variables

  • Total Number of Engine Repair Claims: From historical data, the car manufacturer found that there were 2,000 engine repair claims made under warranty during the first 3 years or 36,000 miles.
  • Total Cost of Engine Repairs: They also have data on the total cost of these repairs. Let's say the total cost was $2,000,000.

Severity Calculation: The severity of loss, often denoted as S, can be calculated as follows:
S=Total Cost of Claims/Number of Claims.

In our example:
S=$2,000,000/2,000=$1,000

So, the severity of loss for engine repair claims under this car warranty product is $1,000 on average. This means that, based on historical data, the average cost of an engine repair claim made by a customer during the warranty period is $1,000.

Indemnity Functions

  • Definition: Indemnity functions specify the payout amount the insurance company will provide for each incident type. They define the insurer's financial obligation to the policyholder.
  • Calculation: Actuaries design indemnity functions based on the insurance policy's terms and conditions. These functions may involve deductibles, policy limits, and various coverage details.

Example based on the same scenario: 

Data Variables

  • Total Number of Engine Repair Claims: From historical data, the car manufacturer found that there were 2,000 engine repair claims made under warranty during the first 3 years or 36,000 miles.
  • Total Cost of Engine Repairs: They also have data on the total cost of these repairs, which was $2,000,000.
  • Policy Limit: The car manufacturer's warranty policy specifies a policy limit for engine repairs, which is $5,000 per claim.
  • Indemnity Function Calculation: The indemnity function, often denoted as k, represents the amount the insurer will reimburse the policyholder in case a specific type of incident (engine repair claim) occurs. In this case, it's incident-specific since we're focusing on engine repair claims.

To calculate the indemnity function, we need to consider the policy limit. If the cost of a repair exceeds the policy limit, the insurer only pays up to the policy limit, and the policyholder is responsible for the remainder. If the cost is below the policy limit, the insurer pays the full cost.

Here's how we calculate the indemnity function for this car warranty product:

For each engine repair claim (let's call it claim k), the indemnity function Ik(X) is defined as:
Ik(X) =
    if Xk ≤ $5,000 then X = $5,000
    else if Xk > $5,000 then X = $5,000

In this formula:

  • \(X_k\) represents the cost of the \(k\)-th engine repair claim.
  • If \(X_k\) (the cost of the claim) is less than or equal to $5,000 (the policy limit), the indemnity is $5,000 because that's the maximum amount covered.
  • If \(X_k\) is greater than $5,000, the indemnity is equal to the actual cost of the repair (\$X_k).
  • This indemnity function ensures that the policyholder is reimbursed up to the policy limit in case of engine repair claims, while any costs exceeding that limit are not covered by the warranty. It's important to note that such functions can vary widely based on the terms and conditions of the insurance policy or warranty.

Retained Loss

  • Definition: Retained loss represents the portion of financial loss that the policyholder must cover themselves, typically through deductibles or self-insured amounts.
  • Calculation: Actuaries calculate retained loss based on the policy's deductible structure. This amount is the policyholder's responsibility before the insurance coverage kicks in.

Data Variables

  • Total Number of Engine Repair Claims: From historical data, the car manufacturer found that there were 2,000 engine repair claims made under warranty during the first 3 years or 36,000 miles.
  • Total Cost of Engine Repairs: They also have data on the total cost of these repairs, which was $2,000,000.
  • Policy Limit: The car manufacturer's warranty policy specifies a policy limit for engine repairs, which is $5,000 per claim.

Retained Loss Calculation: The retained loss is essentially the portion of the repair cost that the policyholder is responsible for. It's calculated as the difference between the total cost of engine repairs and the total payout by the insurance company.

Here's how you calculate the retained loss:

Calculate the Total Payout by the Insurance Company
  • In our example, the insurance company pays $5,000 for each engine repair claim that falls within the policy limit.
  • So, the total payout by the insurance company for all 2,000 claims is:
    2,000 claims×$5,000=$10,000,000
Calculate the Total Cost of Engine Repairs

We already know from our data that the total cost of engine repairs is $2,000,000.

Calculate the Retained Loss

The retained loss is the difference between the total cost of engine repairs and the total payout by the insurance company:
Retained Loss=Total Cost of Engine Repairs−Total Payout by the Insurance Company
Retained Loss=$2,000,000−$10,000,000=−$8,000,000
(Note: The negative sign indicates that the insurance company paid out more than the total cost of repairs. This can happen if many claims were below the policy limit, and the insurance company paid the full policy limit for each.)

In this case, the retained loss is -$8,000,000, which means that the insurance company paid out $8,000,000 more than the total cost of engine repairs. This could be due to a combination of factors, including claims that were well below the policy limit and claims that reached the policy limit.

Premium

  • Definition: The premium is the amount policyholders pay to the insurer for coverage. It's calculated to cover expected losses, administrative costs, and provide a profit margin for the insurer.
  • Calculation: Actuaries calculate premiums using complex formulas that consider various factors, including probabilities, severity of loss, expenses, and desired profit margins. Premium calculation often involves mathematical models like the aggregate loss model or the expected loss ratio method.
Data Variables
  • Total Number of Engine Repair Claims: 2,000 claims.
  • Total Cost of Engine Repairs: $2,000,000.
  • Policy Limit: $5,000 per claim.
Assumptions
  • Let's assume that the insurance company wants to achieve a target loss ratio of 80%. This means that they want premiums to cover 80% of expected losses, with the remaining 20% accounting for administrative costs and profit.
  • The loss ratio is calculated as:
    Loss Ratio=Total Payout by the Insurance Company/Premiums Collected.
  • Loss ratio of 80% implies that the insurance company intends to pay out 80% of collected premiums as claims.
Premium Calculation

We'll start by calculating the expected losses and then determine the premiums needed to achieve the target loss ratio.

Calculate Expected Losses
  • The expected loss for each claim can be calculated as the average cost of engine repairs:
    $2,000,000/2,000claims=$1,000.
  • So, the expected total losses for 2,000 claims are:
    2,000claims×$1,000=$2,000,000.
Calculate Premiums Needed for an 80% Loss Ratio
  • We know that the loss ratio is the ratio of total losses to premiums collected. In this case, we want the loss ratio to be 80%, so:
    Loss Ratio=0.80.
  • We can rearrange the formula to calculate premiums:
    Premiums Collected=Total Losses/Loss Ratio.
  • Substituting in the values:
    Premiums Collected=$2,000,000/0.80=$2,500,000.

So, the insurance company needs to collect $2,500,000 in premiums to achieve an 80% loss ratio. This amount should be sufficient to cover the expected losses of $2,000,000 and leave a margin for administrative costs and profit.

To justify the expected loss ratio of 80%, the insurance company will need to set the premium for each policy accordingly. The premium per policy would depend on factors like the car's make and model, driving history, and other risk factors. The total premiums collected from all policyholders should add up to $2,500,000, ensuring that expected losses are covered while achieving the desired loss ratio.

Incident-Specific Loss Severity

  • Definition: This represents the expected loss amount for each specific incident type, considering all the parameters and conditions set forth in the insurance policy.
  • Calculation: Actuaries estimate incident-specific loss severity by combining the probability of an incident occurring (from ρ) with the severity of loss (from X). The calculation incorporates policy terms, such as deductibles and policy limits.

Data Variables

  • Total Number of Engine Repair Claims:
    2,000 claims.
  • Total Cost of Engine Repairs:
    $2,000,000.
  • Calculation of Incident-Specific Loss Severity:
    We'll calculate the loss severity for an individual engine repair claim.
  • Calculate the Average Loss Severity per Claim:
    The average loss severity per claim is calculated by dividing the total cost of engine repairs by the total number of claims.
    Average Loss Severity = Total Cost of Engine Repairs / Total Number of Claims
    Average Loss Severity = $2,000,000 / 2,000 claims
    Average Loss Severity = $1,000 per claim

This means that, on average, for each engine repair claim made under the warranty, the insurance company pays out $1,000. This is the incident-specific loss severity for engine repair claims in this example.

It's important to note that this is an average, and actual claim amounts may vary from claim to claim. Insurance companies use such averages to help set premiums and determine the financial reserves needed to cover potential claims.

Crafting the Insurance Product

To create a profitable insurance product, you need to assess the risk and potential loss severity of covered incidents. This involves:

  • Identifying Incident Types
  • Collecting Data
  • Analyzing Data
  • Statistical Testing 
Examples:
  • Kolmogorov-Smirnov Test:: this test checks if a dataset follows a specific distribution (e.g., normal) or not. Actuaries use it to assess if the loss data conforms to a known distribution.
  • Chi-Square Test: Used to compare observed and expected frequencies within contingency tables. Actuaries might use it for testing relationships between variables)
  • Chi-Square Test: Used to compare observed and expected frequencies within contingency tables. Actuaries might use it for testing relationships between variables)
  • Incident-Specific Loss Severity Modeling
Examples
  • Log-Normal Distribution Model: Frequently used for modeling loss severities as it accommodates positively skewed data, which is common in insurance claims.
  • Pareto Distribution Model: Sometimes employed to model extreme loss events or high-value claims.
  • Generalized Linear Models (GLMs): These models are versatile and can be adapted to different loss severity distributions, depending on the type of data).
  • Distribution Fitting

After selecting a distribution model (e.g., log-normal), actuaries estimate the parameters of that distribution (e.g., mean and standard deviation) to best fit the data. For example, they may fit a log-normal distribution to actual loss data.

  • Model Selection and Validation
  • Akaike Information Criterion (AIC): Actuaries use AIC to compare different models' goodness of fit. Lower AIC values indicate better-fitting models.
  • Bayesian Information Criterion (BIC): Similar to AIC, BIC is used for model comparison. It also penalizes complex models.
  • Out-of-Sample Validation: Actuaries often divide their dataset into training and validation sets. They build models on the training set and validate them on the unseen validation set to assess predictive accuracy.
  • Additional Tests
  • Analysis of Variance (ANOVA): Actuaries might use ANOVA to assess whether adding more variables to a model improves its explanatory power. For example, it can test if adding policyholder age as a variable significantly enhances the model's ability to explain variance in losses.
  • Chi-Square Goodness-of-Fit Test: Used to assess if observed data fits a hypothesized distribution. For instance, actuaries might check if actual claim counts match the expected counts under a certain distribution.
  • Residual Analysis: Actuaries often examine the residuals (the differences between actual and predicted values) to identify patterns or trends that the model may have missed

The final step is to set up indemnity functions that define how much the insurance provider pays for each incident type. This process optimizes the contract to balance risks for both parties.

Capacity and Implementation Plan

Once your insurance product is developed, it goes through three phases:

  • Development: Assemble a team of industry experts to create the product.
  • Pilot: Test the product with a select group to evaluate effectiveness and make adjustments.
  • Launch: Officially introduce the product, emphasizing customer education and support.

Artificial Intelligence (AI) is transforming the field of statistical analysis by offering more sophisticated and efficient methods for understanding data patterns. For instance, in insurance, AI can replace standard statistical analysis to calculate metrics like the average loss severity per claim. Instead of manual calculations, AI-powered tools can process vast datasets rapidly. In Python, libraries like NumPy and Pandas can automate this task. Here's an example of Python code that calculates the average loss severity per claim using Pandas:

PYTHON CODE EXAMPLE

This Python code uses Pandas to load and manipulate the data. With AI and machine learning techniques, more complex analyses, including predictive modeling, can be automated to gain deeper insights into insurance data, enhancing decision-making and risk management. 

Substituting standard actuarial analysis with Python programming and machine learning in the creation of new insurance products offers several advantages and drawbacks:

Pros:

  • Efficiency and Speed: Python and machine learning algorithms can process and analyze vast datasets much faster than traditional actuarial methods. This efficiency enables quicker product development, which is crucial in responding to evolving market needs.
  • Enhanced Accuracy: Machine learning models can identify complex patterns and relationships within data, improving risk assessment and pricing accuracy. This leads to more precisely tailored insurance products, reducing the chances of underpricing or overpricing policies.
  • Flexibility and Adaptability: Python and machine learning allow for rapid iteration and adjustment of insurance products in response to changing market conditions or emerging risks. This flexibility is vital in today's dynamic insurance landscape.

Cons:

  • Data Dependency: Machine learning models heavily rely on high-quality data. Inaccurate or biased data can lead to flawed models and unreliable insurance products. Ensuring data quality and diversity is a significant challenge.
  • Interpretability: Some machine learning models, like deep neural networks, are considered "black boxes" because it's challenging to interpret their decision-making processes. This lack of transparency can be problematic in regulated industries like insurance, where explainability is crucial.
  • Expertise and Resources: Implementing machine learning in insurance product development requires specialized knowledge and resources. Companies may need to invest in training or hire data scientists and machine learning experts, which can be costly.

Creating new insurance products is a multifaceted process, but with the right guidance and resources, startups can navigate it successfully. Partnering with experienced companies like Zala can significantly expedite the journey, ensuring startups reach their goals more efficiently and effectively.

Reach out to the Layla Atya next time you need to create a new insurance product! 

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